Dani Batty
Executive Creative Director
Dani is the glue that holds the place together while also raising the creative bar. An award-winning creative director, she leads the agency's vision, always reminding everyone why hitting different has never mattered more. She has a knack for taking people on a journey, shaping work that drives real shifts. Behind the thick northern accent is a fearless thinker, obsessed with people impact and a big heart for the work and the people making it. Expect to be given a nickname if you work with her long enough.
James Wilkins
CEO
James has built his career helping leaders create clarity when change gets complicated. He's spent years designing and delivering large-scale shifts across listed and PE-backed businesses, with a background as both an entrepreneur and a global managing partner in a NASDAQ company. He coaches C-suite leaders on impact, and when he's not doing that, you'll usually find him with a racket, on a mountain or walking Luna, his boss. Erm, we mean, his dog.
Matt Ede
Consulting Director
Matt has spent 20 years inside big organisations and agencies, watching where change goes wrong and learning exactly how to make it stick. He's the one you want when things feel complicated, political or stuck. Matt has a knack for reading the room, spotting where behaviour is really coming from and helping leaders design people's journeys that make commercial sense and land in the real world. Calm, curious and very hard to fluster – unless he's home trying to work his way around Logic Pro (IYKNK).
Gemma Slight
Client Services Director
Gemma heads up our experiences with a relentless focus on detail and impact. With over 20 years' experience delivering immersive events globally, she's trusted by senior leaders to make every moment count – delivering insight-led work that sticks long after the lights go down. Equal parts creative and precise, she keeps one eye on the big picture and one on the tiniest detail. Outside of work, she's usually chasing a pastry, a coffee or her family up a hill – soundtrack courtesy of Disney. Let it go, Gemma.
Ruth Prowse
Consultant
Ruth sees what's really going on when people say one thing and do another. Trained as an occupational psychologist, she's brilliant at listening between the lines, spotting behavioural patterns and turning complex human insight into stories leaders can actually use. From interviews and focus groups to culture and behaviour change, Ruth brings precision with a sense of warmth. If something isn't landing with people, she'll find out why and fix it.
Marc Allott
Creative Director
Marc focuses on making ideas take flight. He takes insight and shapes it into concepts, then builds them out across live moments, digital and social so the story stays intact wherever it shows up. He's drawn to work that feels purposeful and commercially grounded, not just good on paper. And if he's not busy driving his son around to local gigs, he brings structure and intent to creative thinking, making sure ideas don't drift as they scale. If it looks good but doesn't hold together, he'll be the first to call it.
Drew Grant
Creative Director
Drew lives in ideas. The scrappy ones, half-formed ones that need shaping fast. He's at his best sketching concepts and turning instinct into creative that people remember. From brand worlds to digital, film and live experiences, Drew knows how to give ideas a pulse. Obsessed with craft, allergic to average and happiest when pushing teams to make work that feels as good as it looks. We know it's a cliché, but he really is a brand wizard. Only, instead of a pointed hat, he has an impressive collection of beanies. Obviously.
Matt Humphreys
Creative Director
Matt brings the ideas and content that gives our clients the edge by shaping campaigns, experiences and stories that bring a shift. With two decades as a professional writer and an NCTJ-qualified journalism background, he brings that reporter's instinct to storytelling. Messaging, naming, films, exec decks, events – if it involves words, he's all over it. Unless, of course, he's surfing in Portugal or making Twin Peaks-inspired music with his band The New Mysteries (check them out).
Sen Thackery
Content Strategist
Sen is a storyteller through and through. With 12 years across media and publishing, plus experience as a screenwriter, she's at her best turning complex thinking into stories that connect. She's always looking for the best way to tell them, shaping content around what matters to the people it needs to reach, not just the format it arrives in. Often spotted heading out for another coffee, Sen maintains that caffeine is a core part of the storytelling process. Just don't ask her how many she's had today.
Lauren Lonsdale
Account Director
Lauren backs her clients loudly and properly. She's the one making briefs clearer, priorities better and ideas braver, while totally comfortable asking the tougher questions, challenging assumptions and encouraging people to push further than they planned. Big energy, total confidence and the kind of presence that makes it feel like you've known her for years, Lauren keeps momentum high and makes sure the work delivers, not just promises to.
Jess Fitzpatrick
Account Director
Jess is the person you want in the room when there's a lot to figure out and not much time to do it. A quick thinker with a talent for turning ambition into clear direction, she builds the kind of client relationships that make the work better and the process smoother. She brings a strong commercial instinct and a read on trends that keeps clients one step ahead. Outside of work? Fresh air, surrounded by mates, a pub trip and maybe the gym sesh. In that order.
Millie Grosvenor
Project Director
Millie works at the intersection of strategy, creativity and connection. With a background in Private Equity and Financial Services, she builds relationships at senior levels and leads comms through high-change moments like M&A. Over the past five years, she's delivered employer brand campaigns and large-scale internal programmes for some of the world's biggest brands. And on the rare occasion you get her OOO, she's probably off chasing the sun.
Lizzie Over
Senior Client Director
Lizzie brings a calm head and a strong delivery game, especially when the pressure's on. She's led large-scale programmes and campaigns, working closely with senior leaders to bring clarity, pace and confidence to complex moments. Known for connecting the dots across workstreams, she makes sure everything runs smoothly and lands with impact for every audience. And when she's off the clock, you'll find her smashing it for the Horsforth Hawks (her rounders team).
Halina Kukula
Senior Client Director
Halina helps businesses turn strategy into something people don't just hear, but feel. She's led content and comms programmes that shift behaviour, build belief and drive real movement – especially when things are complex or in motion. Clear-headed, quick-thinking and calm under pressure, she's a problem-solver who brings teams together and gets things over the line. Also knows an alarming amount about animals. No, really. Try her.
Dani Batty
Executive Creative Director
Dani is the glue that holds the place together while also raising the creative bar. An award-winning creative director, she leads the agency's vision, always reminding everyone why hitting different has never mattered more. She has a knack for taking people on a journey, shaping work that drives real shifts. Behind the thick northern accent is a fearless thinker, obsessed with people impact and a big heart for the work and the people making it. Expect to be given a nickname if you work with her long enough.
James Wilkins
CEO
James has built his career helping leaders create clarity when change gets complicated. He's spent years designing and delivering large-scale shifts across listed and PE-backed businesses, with a background as both an entrepreneur and a global managing partner in a NASDAQ company. He coaches C-suite leaders on impact, and when he's not doing that, you'll usually find him with a racket, on a mountain or walking Luna, his boss. Erm, we mean, his dog.
Matt Ede
Consulting Director
Matt has spent 20 years inside big organisations and agencies, watching where change goes wrong and learning exactly how to make it stick. He's the one you want when things feel complicated, political or stuck. Matt has a knack for reading the room, spotting where behaviour is really coming from and helping leaders design people's journeys that make commercial sense and land in the real world. Calm, curious and very hard to fluster – unless he's home trying to work his way around Logic Pro (IYKNK).
Gemma Slight
Client Services Director
Gemma heads up our experiences with a relentless focus on detail and impact. With over 20 years' experience delivering immersive events globally, she's trusted by senior leaders to make every moment count – delivering insight-led work that sticks long after the lights go down. Equal parts creative and precise, she keeps one eye on the big picture and one on the tiniest detail. Outside of work, she's usually chasing a pastry, a coffee or her family up a hill – soundtrack courtesy of Disney. Let it go, Gemma.
Ruth Prowse
Consultant
Ruth sees what's really going on when people say one thing and do another. Trained as an occupational psychologist, she's brilliant at listening between the lines, spotting behavioural patterns and turning complex human insight into stories leaders can actually use. From interviews and focus groups to culture and behaviour change, Ruth brings precision with a sense of warmth. If something isn't landing with people, she'll find out why and fix it.
Marc Allott
Creative Director
Marc focuses on making ideas take flight. He takes insight and shapes it into concepts, then builds them out across live moments, digital and social so the story stays intact wherever it shows up. He's drawn to work that feels purposeful and commercially grounded, not just good on paper. And if he's not busy driving his son around to local gigs, he brings structure and intent to creative thinking, making sure ideas don't drift as they scale. If it looks good but doesn't hold together, he'll be the first to call it.
Drew Grant
Creative Director
Drew lives in ideas. The scrappy ones, half-formed ones that need shaping fast. He's at his best sketching concepts and turning instinct into creative that people remember. From brand worlds to digital, film and live experiences, Drew knows how to give ideas a pulse. Obsessed with craft, allergic to average and happiest when pushing teams to make work that feels as good as it looks. We know it's a cliché, but he really is a brand wizard. Only, instead of a pointed hat, he has an impressive collection of beanies. Obviously.
Matt Humphreys
Creative Director
Matt brings the ideas and content that gives our clients the edge by shaping campaigns, experiences and stories that bring a shift. With two decades as a professional writer and an NCTJ-qualified journalism background, he brings that reporter's instinct to storytelling. Messaging, naming, films, exec decks, events – if it involves words, he's all over it. Unless, of course, he's surfing in Portugal or making Twin Peaks-inspired music with his band The New Mysteries (check them out).
Sen Thackery
Content Strategist
Sen is a storyteller through and through. With 12 years across media and publishing, plus experience as a screenwriter, she's at her best turning complex thinking into stories that connect. She's always looking for the best way to tell them, shaping content around what matters to the people it needs to reach, not just the format it arrives in. Often spotted heading out for another coffee, Sen maintains that caffeine is a core part of the storytelling process. Just don't ask her how many she's had today.
Lauren Lonsdale
Account Director
Lauren backs her clients loudly and properly. She's the one making briefs clearer, priorities better and ideas braver, while totally comfortable asking the tougher questions, challenging assumptions and encouraging people to push further than they planned. Big energy, total confidence and the kind of presence that makes it feel like you've known her for years, Lauren keeps momentum high and makes sure the work delivers, not just promises to.
Jess Fitzpatrick
Account Director
Jess is the person you want in the room when there's a lot to figure out and not much time to do it. A quick thinker with a talent for turning ambition into clear direction, she builds the kind of client relationships that make the work better and the process smoother. She brings a strong commercial instinct and a read on trends that keeps clients one step ahead. Outside of work? Fresh air, surrounded by mates, a pub trip and maybe the gym sesh. In that order.
Millie Grosvenor
Project Director
Millie works at the intersection of strategy, creativity and connection. With a background in Private Equity and Financial Services, she builds relationships at senior levels and leads comms through high-change moments like M&A. Over the past five years, she's delivered employer brand campaigns and large-scale internal programmes for some of the world's biggest brands. And on the rare occasion you get her OOO, she's probably off chasing the sun.
Lizzie Over
Senior Client Director
Lizzie brings a calm head and a strong delivery game, especially when the pressure's on. She's led large-scale programmes and campaigns, working closely with senior leaders to bring clarity, pace and confidence to complex moments. Known for connecting the dots across workstreams, she makes sure everything runs smoothly and lands with impact for every audience. And when she's off the clock, you'll find her smashing it for the Horsforth Hawks (her rounders team).
Halina Kukula
Senior Client Director
Halina helps businesses turn strategy into something people don't just hear, but feel. She's led content and comms programmes that shift behaviour, build belief and drive real movement – especially when things are complex or in motion. Clear-headed, quick-thinking and calm under pressure, she's a problem-solver who brings teams together and gets things over the line. Also knows an alarming amount about animals. No, really. Try her.
Dani Batty
Executive Creative Director
Dani is the glue that holds the place together while also raising the creative bar. An award-winning creative director, she leads the agency's vision, always reminding everyone why hitting different has never mattered more. She has a knack for taking people on a journey, shaping work that drives real shifts. Behind the thick northern accent is a fearless thinker, obsessed with people impact and a big heart for the work and the people making it. Expect to be given a nickname if you work with her long enough.
James Wilkins
CEO
James has built his career helping leaders create clarity when change gets complicated. He's spent years designing and delivering large-scale shifts across listed and PE-backed businesses, with a background as both an entrepreneur and a global managing partner in a NASDAQ company. He coaches C-suite leaders on impact, and when he's not doing that, you'll usually find him with a racket, on a mountain or walking Luna, his boss. Erm, we mean, his dog.
Matt Ede
Consulting Director
Matt has spent 20 years inside big organisations and agencies, watching where change goes wrong and learning exactly how to make it stick. He's the one you want when things feel complicated, political or stuck. Matt has a knack for reading the room, spotting where behaviour is really coming from and helping leaders design people's journeys that make commercial sense and land in the real world. Calm, curious and very hard to fluster – unless he's home trying to work his way around Logic Pro (IYKNK).
Gemma Slight
Client Services Director
Gemma heads up our experiences with a relentless focus on detail and impact. With over 20 years' experience delivering immersive events globally, she's trusted by senior leaders to make every moment count – delivering insight-led work that sticks long after the lights go down. Equal parts creative and precise, she keeps one eye on the big picture and one on the tiniest detail. Outside of work, she's usually chasing a pastry, a coffee or her family up a hill – soundtrack courtesy of Disney. Let it go, Gemma.
Ruth Prowse
Consultant
Ruth sees what's really going on when people say one thing and do another. Trained as an occupational psychologist, she's brilliant at listening between the lines, spotting behavioural patterns and turning complex human insight into stories leaders can actually use. From interviews and focus groups to culture and behaviour change, Ruth brings precision with a sense of warmth. If something isn't landing with people, she'll find out why and fix it.
Marc Allott
Creative Director
Marc focuses on making ideas take flight. He takes insight and shapes it into concepts, then builds them out across live moments, digital and social so the story stays intact wherever it shows up. He's drawn to work that feels purposeful and commercially grounded, not just good on paper. And if he's not busy driving his son around to local gigs, he brings structure and intent to creative thinking, making sure ideas don't drift as they scale. If it looks good but doesn't hold together, he'll be the first to call it.
Drew Grant
Creative Director
Drew lives in ideas. The scrappy ones, half-formed ones that need shaping fast. He's at his best sketching concepts and turning instinct into creative that people remember. From brand worlds to digital, film and live experiences, Drew knows how to give ideas a pulse. Obsessed with craft, allergic to average and happiest when pushing teams to make work that feels as good as it looks. We know it's a cliché, but he really is a brand wizard. Only, instead of a pointed hat, he has an impressive collection of beanies. Obviously.
Matt Humphreys
Creative Director
Matt brings the ideas and content that gives our clients the edge by shaping campaigns, experiences and stories that bring a shift. With two decades as a professional writer and an NCTJ-qualified journalism background, he brings that reporter's instinct to storytelling. Messaging, naming, films, exec decks, events – if it involves words, he's all over it. Unless, of course, he's surfing in Portugal or making Twin Peaks-inspired music with his band The New Mysteries (check them out).
Sen Thackery
Content Strategist
Sen is a storyteller through and through. With 12 years across media and publishing, plus experience as a screenwriter, she's at her best turning complex thinking into stories that connect. She's always looking for the best way to tell them, shaping content around what matters to the people it needs to reach, not just the format it arrives in. Often spotted heading out for another coffee, Sen maintains that caffeine is a core part of the storytelling process. Just don't ask her how many she's had today.
Lauren Lonsdale
Account Director
Lauren backs her clients loudly and properly. She's the one making briefs clearer, priorities better and ideas braver, while totally comfortable asking the tougher questions, challenging assumptions and encouraging people to push further than they planned. Big energy, total confidence and the kind of presence that makes it feel like you've known her for years, Lauren keeps momentum high and makes sure the work delivers, not just promises to.
Jess Fitzpatrick
Account Director
Jess is the person you want in the room when there's a lot to figure out and not much time to do it. A quick thinker with a talent for turning ambition into clear direction, she builds the kind of client relationships that make the work better and the process smoother. She brings a strong commercial instinct and a read on trends that keeps clients one step ahead. Outside of work? Fresh air, surrounded by mates, a pub trip and maybe the gym sesh. In that order.
Millie Grosvenor
Project Director
Millie works at the intersection of strategy, creativity and connection. With a background in Private Equity and Financial Services, she builds relationships at senior levels and leads comms through high-change moments like M&A. Over the past five years, she's delivered employer brand campaigns and large-scale internal programmes for some of the world's biggest brands. And on the rare occasion you get her OOO, she's probably off chasing the sun.
Lizzie Over
Senior Client Director
Lizzie brings a calm head and a strong delivery game, especially when the pressure's on. She's led large-scale programmes and campaigns, working closely with senior leaders to bring clarity, pace and confidence to complex moments. Known for connecting the dots across workstreams, she makes sure everything runs smoothly and lands with impact for every audience. And when she's off the clock, you'll find her smashing it for the Horsforth Hawks (her rounders team).
Halina Kukula
Senior Client Director
Halina helps businesses turn strategy into something people don't just hear, but feel. She's led content and comms programmes that shift behaviour, build belief and drive real movement – especially when things are complex or in motion. Clear-headed, quick-thinking and calm under pressure, she's a problem-solver who brings teams together and gets things over the line. Also knows an alarming amount about animals. No, really. Try her.
Dani Batty
Executive Creative Director
Dani is the glue that holds the place together while also raising the creative bar. An award-winning creative director, she leads the agency's vision, always reminding everyone why hitting different has never mattered more. She has a knack for taking people on a journey, shaping work that drives real shifts. Behind the thick northern accent is a fearless thinker, obsessed with people impact and a big heart for the work and the people making it. Expect to be given a nickname if you work with her long enough.
James Wilkins
CEO
James has built his career helping leaders create clarity when change gets complicated. He's spent years designing and delivering large-scale shifts across listed and PE-backed businesses, with a background as both an entrepreneur and a global managing partner in a NASDAQ company. He coaches C-suite leaders on impact, and when he's not doing that, you'll usually find him with a racket, on a mountain or walking Luna, his boss. Erm, we mean, his dog.
Matt Ede
Consulting Director
Matt has spent 20 years inside big organisations and agencies, watching where change goes wrong and learning exactly how to make it stick. He's the one you want when things feel complicated, political or stuck. Matt has a knack for reading the room, spotting where behaviour is really coming from and helping leaders design people's journeys that make commercial sense and land in the real world. Calm, curious and very hard to fluster – unless he's home trying to work his way around Logic Pro (IYKNK).
Gemma Slight
Client Services Director
Gemma heads up our experiences with a relentless focus on detail and impact. With over 20 years' experience delivering immersive events globally, she's trusted by senior leaders to make every moment count – delivering insight-led work that sticks long after the lights go down. Equal parts creative and precise, she keeps one eye on the big picture and one on the tiniest detail. Outside of work, she's usually chasing a pastry, a coffee or her family up a hill – soundtrack courtesy of Disney. Let it go, Gemma.
Ruth Prowse
Consultant
Ruth sees what's really going on when people say one thing and do another. Trained as an occupational psychologist, she's brilliant at listening between the lines, spotting behavioural patterns and turning complex human insight into stories leaders can actually use. From interviews and focus groups to culture and behaviour change, Ruth brings precision with a sense of warmth. If something isn't landing with people, she'll find out why and fix it.
Marc Allott
Creative Director
Marc focuses on making ideas take flight. He takes insight and shapes it into concepts, then builds them out across live moments, digital and social so the story stays intact wherever it shows up. He's drawn to work that feels purposeful and commercially grounded, not just good on paper. And if he's not busy driving his son around to local gigs, he brings structure and intent to creative thinking, making sure ideas don't drift as they scale. If it looks good but doesn't hold together, he'll be the first to call it.
Drew Grant
Creative Director
Drew lives in ideas. The scrappy ones, half-formed ones that need shaping fast. He's at his best sketching concepts and turning instinct into creative that people remember. From brand worlds to digital, film and live experiences, Drew knows how to give ideas a pulse. Obsessed with craft, allergic to average and happiest when pushing teams to make work that feels as good as it looks. We know it's a cliché, but he really is a brand wizard. Only, instead of a pointed hat, he has an impressive collection of beanies. Obviously.
Matt Humphreys
Creative Director
Matt brings the ideas and content that gives our clients the edge by shaping campaigns, experiences and stories that bring a shift. With two decades as a professional writer and an NCTJ-qualified journalism background, he brings that reporter's instinct to storytelling. Messaging, naming, films, exec decks, events – if it involves words, he's all over it. Unless, of course, he's surfing in Portugal or making Twin Peaks-inspired music with his band The New Mysteries (check them out).
Sen Thackery
Content Strategist
Sen is a storyteller through and through. With 12 years across media and publishing, plus experience as a screenwriter, she's at her best turning complex thinking into stories that connect. She's always looking for the best way to tell them, shaping content around what matters to the people it needs to reach, not just the format it arrives in. Often spotted heading out for another coffee, Sen maintains that caffeine is a core part of the storytelling process. Just don't ask her how many she's had today.
Lauren Lonsdale
Account Director
Lauren backs her clients loudly and properly. She's the one making briefs clearer, priorities better and ideas braver, while totally comfortable asking the tougher questions, challenging assumptions and encouraging people to push further than they planned. Big energy, total confidence and the kind of presence that makes it feel like you've known her for years, Lauren keeps momentum high and makes sure the work delivers, not just promises to.
Jess Fitzpatrick
Account Director
Jess is the person you want in the room when there's a lot to figure out and not much time to do it. A quick thinker with a talent for turning ambition into clear direction, she builds the kind of client relationships that make the work better and the process smoother. She brings a strong commercial instinct and a read on trends that keeps clients one step ahead. Outside of work? Fresh air, surrounded by mates, a pub trip and maybe the gym sesh. In that order.
Millie Grosvenor
Project Director
Millie works at the intersection of strategy, creativity and connection. With a background in Private Equity and Financial Services, she builds relationships at senior levels and leads comms through high-change moments like M&A. Over the past five years, she's delivered employer brand campaigns and large-scale internal programmes for some of the world's biggest brands. And on the rare occasion you get her OOO, she's probably off chasing the sun.
Lizzie Over
Senior Client Director
Lizzie brings a calm head and a strong delivery game, especially when the pressure's on. She's led large-scale programmes and campaigns, working closely with senior leaders to bring clarity, pace and confidence to complex moments. Known for connecting the dots across workstreams, she makes sure everything runs smoothly and lands with impact for every audience. And when she's off the clock, you'll find her smashing it for the Horsforth Hawks (her rounders team).
Halina Kukula
Senior Client Director
Halina helps businesses turn strategy into something people don't just hear, but feel. She's led content and comms programmes that shift behaviour, build belief and drive real movement – especially when things are complex or in motion. Clear-headed, quick-thinking and calm under pressure, she's a problem-solver who brings teams together and gets things over the line. Also knows an alarming amount about animals. No, really. Try her.
Dani Batty
Executive Creative Director
Dani is the glue that holds the place together while also raising the creative bar. An award-winning creative director, she leads the agency's vision, always reminding everyone why hitting different has never mattered more. She has a knack for taking people on a journey, shaping work that drives real shifts. Behind the thick northern accent is a fearless thinker, obsessed with people impact and a big heart for the work and the people making it. Expect to be given a nickname if you work with her long enough.
James Wilkins
CEO
James has built his career helping leaders create clarity when change gets complicated. He's spent years designing and delivering large-scale shifts across listed and PE-backed businesses, with a background as both an entrepreneur and a global managing partner in a NASDAQ company. He coaches C-suite leaders on impact, and when he's not doing that, you'll usually find him with a racket, on a mountain or walking Luna, his boss. Erm, we mean, his dog.
Matt Ede
Consulting Director
Matt has spent 20 years inside big organisations and agencies, watching where change goes wrong and learning exactly how to make it stick. He's the one you want when things feel complicated, political or stuck. Matt has a knack for reading the room, spotting where behaviour is really coming from and helping leaders design people's journeys that make commercial sense and land in the real world. Calm, curious and very hard to fluster – unless he's home trying to work his way around Logic Pro (IYKNK).
Gemma Slight
Client Services Director
Gemma heads up our experiences with a relentless focus on detail and impact. With over 20 years' experience delivering immersive events globally, she's trusted by senior leaders to make every moment count – delivering insight-led work that sticks long after the lights go down. Equal parts creative and precise, she keeps one eye on the big picture and one on the tiniest detail. Outside of work, she's usually chasing a pastry, a coffee or her family up a hill – soundtrack courtesy of Disney. Let it go, Gemma.
Ruth Prowse
Consultant
Ruth sees what's really going on when people say one thing and do another. Trained as an occupational psychologist, she's brilliant at listening between the lines, spotting behavioural patterns and turning complex human insight into stories leaders can actually use. From interviews and focus groups to culture and behaviour change, Ruth brings precision with a sense of warmth. If something isn't landing with people, she'll find out why and fix it.
Marc Allott
Creative Director
Marc focuses on making ideas take flight. He takes insight and shapes it into concepts, then builds them out across live moments, digital and social so the story stays intact wherever it shows up. He's drawn to work that feels purposeful and commercially grounded, not just good on paper. And if he's not busy driving his son around to local gigs, he brings structure and intent to creative thinking, making sure ideas don't drift as they scale. If it looks good but doesn't hold together, he'll be the first to call it.
Drew Grant
Creative Director
Drew lives in ideas. The scrappy ones, half-formed ones that need shaping fast. He's at his best sketching concepts and turning instinct into creative that people remember. From brand worlds to digital, film and live experiences, Drew knows how to give ideas a pulse. Obsessed with craft, allergic to average and happiest when pushing teams to make work that feels as good as it looks. We know it's a cliché, but he really is a brand wizard. Only, instead of a pointed hat, he has an impressive collection of beanies. Obviously.
Matt Humphreys
Creative Director
Matt brings the ideas and content that gives our clients the edge by shaping campaigns, experiences and stories that bring a shift. With two decades as a professional writer and an NCTJ-qualified journalism background, he brings that reporter's instinct to storytelling. Messaging, naming, films, exec decks, events – if it involves words, he's all over it. Unless, of course, he's surfing in Portugal or making Twin Peaks-inspired music with his band The New Mysteries (check them out).
Sen Thackery
Content Strategist
Sen is a storyteller through and through. With 12 years across media and publishing, plus experience as a screenwriter, she's at her best turning complex thinking into stories that connect. She's always looking for the best way to tell them, shaping content around what matters to the people it needs to reach, not just the format it arrives in. Often spotted heading out for another coffee, Sen maintains that caffeine is a core part of the storytelling process. Just don't ask her how many she's had today.
Lauren Lonsdale
Account Director
Lauren backs her clients loudly and properly. She's the one making briefs clearer, priorities better and ideas braver, while totally comfortable asking the tougher questions, challenging assumptions and encouraging people to push further than they planned. Big energy, total confidence and the kind of presence that makes it feel like you've known her for years, Lauren keeps momentum high and makes sure the work delivers, not just promises to.
Jess Fitzpatrick
Account Director
Jess is the person you want in the room when there's a lot to figure out and not much time to do it. A quick thinker with a talent for turning ambition into clear direction, she builds the kind of client relationships that make the work better and the process smoother. She brings a strong commercial instinct and a read on trends that keeps clients one step ahead. Outside of work? Fresh air, surrounded by mates, a pub trip and maybe the gym sesh. In that order.
Millie Grosvenor
Project Director
Millie works at the intersection of strategy, creativity and connection. With a background in Private Equity and Financial Services, she builds relationships at senior levels and leads comms through high-change moments like M&A. Over the past five years, she's delivered employer brand campaigns and large-scale internal programmes for some of the world's biggest brands. And on the rare occasion you get her OOO, she's probably off chasing the sun.
Lizzie Over
Senior Client Director
Lizzie brings a calm head and a strong delivery game, especially when the pressure's on. She's led large-scale programmes and campaigns, working closely with senior leaders to bring clarity, pace and confidence to complex moments. Known for connecting the dots across workstreams, she makes sure everything runs smoothly and lands with impact for every audience. And when she's off the clock, you'll find her smashing it for the Horsforth Hawks (her rounders team).
Halina Kukula
Senior Client Director
Halina helps businesses turn strategy into something people don't just hear, but feel. She's led content and comms programmes that shift behaviour, build belief and drive real movement – especially when things are complex or in motion. Clear-headed, quick-thinking and calm under pressure, she's a problem-solver who brings teams together and gets things over the line. Also knows an alarming amount about animals. No, really. Try her.
